Need Help Building Your Business?

I KEEP six honest serving-men (They taught me all I knew);
Their names are What and Why and When And How and Where and Who.
--Rudyard Kipling

What: I help people build businesses that make the world better. I especially work with folks who are helping others improve their lives - body, mind, soul, and spirit.

Why: I spent many years as a solopreneur and gradually figured out that it's much more fun and impactful collaborating with others. Coaching is my way of connecting with kindred spirits and multiplying my impact in the world.

When: I meet with some clients a few times a month and I wear my coach hat. I meet with other clients for a few hours a week and I wear both my coach hat and my get-stuff-done hat (yes, I do look silly with the 2 hats). So sometimes I'm a coach and sometimes I'm more like a temporary partner.

How: I help you with everything: to get clarity, make tough decisions, stop procrastinating, set priorities, get stuff done, create a business strategy, create a marketing plan that works, get a website built (or updated), get clients/customers, etc.

Where: Some people prefer the convenience and affordability of online sessions via phone (or Skype/Zoom), and there are advantages to that. That said, if you’re in T.O., I also love meeting in person, which we do at CSI Annex (near Bloor and Bathurst), in your home/office, hiking through a forest, or any number of interesting spots around the city.

Who: You are smart, compassionate, want to make the world better, and are ready for big growth in your life and your business. Yes? Then I want to work with you! ......... I am a meditator, an organic gardener, a book nerd, an introvert, an entrepreneur, a business mentor, and a certified coach.

My clients are...

1. Starting

More than half of my clients are in the early stages of a new business, wanting help with various parts of the whole process.

2. Or Growing

The others are further along, wanting help to get more clients/customers, and they're usually solopreneurs or small teams.

3. Service-Oriented

They're usually offering some kind of service that aims to help others improve their lives, like coaching, training, advising, healing.

4. Education-oriented

Sometimes they have plans to teach others - through a book, workshop, online course, or even a blog/vlog/dog/frog 🙂

5. Overwhelmed

With dozens of things to do and decisions to make every day, they need help prioritizing.

6. Procrastinating

They're staying busy, but not with the important stuff, so things are moving more slowly than they'd like.

7. Website Novices

Often needing advice on websites, email lists, social media, payment processing, etc.

8. Business Newbies

Need help with certain aspects of business such as marketing, selling or daily operations.

Some recent clients...

Mahaya Forest Hill

“I am consistently impressed with your ability to provide value. The profit increase for practitioners was $40,000 this year. Our website is seeing a DOUBLING of traffic and our new newsletter strategy has been hugely successful with a 6-fold increase in click-rates.”
Chris, Owner

Gaia College

“Phil has been instrumental in a major revision of our web presence as we moved to an integrated implementation of Joomla, Virtuemart and Moodle. He works efficiently, intelligently and independently. We are happy to recommend Phil and his work.”
Michael and Heide Hermary, Founders

Homeopathy First

"I highly recommend talking to Phil if you need a Boss Of Your Business. A few short calls with him and I had a clear, do-able plan to get some stuff done before the end of the year. AND BONUS he helped me get this lovely new site built that feels like it fits me and my biz perfectly."
Torey Ivanic, Owner

Earth Play Retreats

“Hi Phil, you are awesome! Thank you! I am getting psyched! All the best. ”
Heidi, Owner

Fundamentals of Play

“A big BIG thank you to all who supported its creation with special callout to Phil who helped me make this vision a reality.”
Luis Serrano, Owner

Ever Present Life

"I have a new website! And a new logo. And a new business name. Huge thanks to Phil for his coaching skills."
Becky Lindstrom, Coach

About me...

I've been helping small business owners since 2005 while also regularly starting and running businesses of my own. I’ve sold a couple of them and continue to run a couple of them. Here are the main ones:


In 2017, I was wishing there was a way I could speak to a naturopathic doctor in a more convenient, affordable way. I noticed that technology was finally helping healthcare come online, but nobody was doing it with natural healthcare, so I built it. Alas, I had too many things going on at once, so it's on hold. Want to help me keep it going?

Smiling Gardener

This is where I run a 12-month online organic gardening course as well as selling organic fertilizers to gardeners in the U.S. It's a partially passive business, so some years, I go off to do other things, while other years, I dive back in with renewed enthusiasm to do more with it. It helps people around the world, so it's one of my most meaningful projects.

Gardener's Pantry

I built and sold this business, and continue to help out as a consultant. The site sells organic fertilizers. When the new owner bought the business, she said, "What I especially like about the website, besides the solid information, is the nice calm tone, and how your respectful but 100% dedicated attitude is shining through."

Heather Nicholds

I co-founded this business with my ex-wife Heather. She’s a holistic nutritionist who offers cooking classes, meal plans and consultations. Similarly to 'Smiling Gardener', she now generates passive income from the site while helping others improve their health. She's amazing. If you're on a plant-based diet and need help with food, check her out.

How To Start...

As for pricing, it depends on how much time we spend together, but so you have an idea, most clients are in the $400-$800/month range, BUT...

...if you haven't had a coach before or don't already know me and what it's like to work with me, that price range probably doesn't really mean much... I usually like to do an introductory session for no charge so you can see what it's like to work with me.

Feel free to email me at if you have any questions.

Otherwise, the first step is to fill out the form below. These are worthwhile questions to consider regardless of whether we work together, so I'll email you a copy of your answers.


P.S. If for some reason you're feeling reluctant to reach out, I encourage you to do so anyway. Whether or not we end up working together, I'd love to connect with you.